With a new emphasis on technology, mobile banking, community engagement, and services for young families, the Bank of Sun Prairie wanted to use their online presence to improve outreach to community members.
Broadcast a contemporary identity while maintaining the legacy image of an established community institution.
The City of Sun Prairie is a rapidly growing community located about 30 minutes from downtown Madison. One of the most well-established banks in the area, Bank of Sun Prairie was looking for ways to engage with new residents and update their presence in the community.
Bank of Sun Prairie staff wanted to create an online presence that would:
Build a digital solution that includes a new website, blog and content marketing strategy to support updated bank services and reflect community engagement.
Working closely with the staff and president of the Bank of Sun Prairie, Earthling Interactive developed a responsive website and guided the implementation of a content marketing strategy that would:
The Bank of Sun Prairie now has a clear understanding of who is coming to their site, how they are viewing content and which users are the most valuable to their business. Earthling built a second website for the Bank of Sun Prairie investors and continues to help the bank staff with accessibility audits and SEO improvements to meet the needs of all their users and the high standards of financial auditors.